Location: Hertford
Department: Marketing
Reports To: Marketing Director

Direct reports: Social Media Manager, Social Media Executive, Social Media Assistant

Role Overview

We are looking for a visionary, commercially minded Head of Social Media to define and lead our next chapter of growth.

This is a leadership role for someone who understands that social is not a distribution channel - it’s culture, commerce and community in motion.

Sitting at the intersection of fashion and interiors, Sofa Club has the opportunity to lead visually, creatively, and culturally. Your role will be to sharpen and elevate our social approach - embedding true platform-first thinking, pushing creative boundaries, and building a high-performing team that delivers measurable impact.

You will own the overarching social strategy, set the creative standard, and ensure every platform has a distinct purpose, voice, and growth plan.

This is a role for someone who sees what’s coming next, not what worked yesterday.

Key Responsibilities

Strategic Leadership

Define and lead a platform-first social strategy aligned with brand and commercial objectives

Establish clear positioning for each channel (Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest)

Identify white space opportunities at the intersection of fashion, interiors, and digital culture

Translate brand strategy into culturally relevant, insight-led social narratives

Creative Direction

Set the creative benchmark across all platforms - ensuring content is native, bold, and scroll-stopping while maintaining brand integrity and compliance

Champion innovative formats, storytelling techniques, and boundary-pushing ideas

Lead concept development for campaigns, launches, and always-on content

Ensure social is driving ideas, not simply amplifying them

Team Leadership & Development

Lead, mentor, and develop the Social Media Manager, Executive and Assistant

Create a high-performance culture grounded in accountability, experimentation and creativity

Provide clear direction, feedback, and progression pathways

Oversee workflow, planning processes, and resource allocation

Growth & Performance

Own channel growth targets and engagement KPIs

Analyse performance data to inform strategic decisions and creative optimisation

Build a robust test-and-learn framework across formats and platforms

Turn insights into action - continuously refining content and messaging

Creator & Community Strategy

Leveraging our in-house Content Creator Programme, refine and lead the creator and influencer strategy

Identify culturally aligned talent and build authentic, long-term partnerships

Ensure community management is proactive, brand-building and commercially aware

Elevate the quality and depth of audience engagement

Cross-Functional Collaboration

Partner closely with Brand, Creative, Marketing, E-commerce and Merchandising teams to ensure cohesive storytelling

Advocate for social-first thinking across the wider business

Ensure social insights inform broader marketing strategy

Skills & Experience

Significant experience leading social strategy at brand or agency level

Proven track record of scaling channels and delivering measurable commercial impact

Deep expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest

Strong creative instinct with the ability to both originate ideas and elevate team output

Experience managing and developing high-performing teams

Highly analytical, with confidence translating data into creative and strategic decisions

Commercially astute - understands the link between engagement, brand equity and revenue

Proactive, forward-thinking, and constantly exploring new opportunities

Confident communicator and compelling storyteller

Comfortable working at pace, managing multiple priorities, and taking ownership

Passionate about digital culture and staying ahead of the curve

What You’ll Get

Be part of a growing brand with real creative freedom and input.
Access to a supportive and ambitious team culture.
Opportunity to grow your career as we scale our in-house comms function.
Competitive salary
Lucrative bonus scheme
Enhanced family leave
Health insurance
Friends and family discount
Salary sacrifice schemes

Are you a perfect match?

Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
Do-er? Talk is cheap, execution is everything. Be a doer, not a talker.
Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.