The Senior Graphic Designer plays a pivotal role in shaping and evolving the brand’s visual identity across all marketing touchpoints, including digital, print, retail and physical brand environments. While pushing creative boundaries, this role is responsible for delivering high-quality, on-brand creative that supports all channels, campaigns and wider marketing initiatives.

Reporting into the Creative Manager and working closely with the Creative & Brand Director, this role brings strategic thinking, strong visual storytelling, and a deep understanding of multi-channel brand design to ensure consistent and impactful brand communication. The Senior Graphic Designer will contribute to concept development, lead creative execution, and translate marketing objectives into visually compelling content that drives engagement and brand growth.

The role requires a proactive, detail-driven designer who can manage multiple projects, collaborate across teams, and uphold high creative standards across all outputs.

Key Responsibilities
• Lead the design and delivery of high-impact creative assets across digital, email, social, print, retail and marketing channels, ensuring alignment with brand guidelines.
• Champion and maintain a consistent visual identity across all touchpoints, upholding exceptional creative standards.
• Collaborate closely with the Creative Manager, Head of Creative & Brand and wider marketing teams to translate briefs into compelling creative concepts and executions.
• Design and produce content across social, website, CRM, email, paid media, print and in-store environments, including campaign, promotional, static and motion assets.
• Support influencer and creator campaigns through the development of creative assets, visual guidelines and content templates.
• Contribute to campaign ideation, bringing fresh creative thinking and design-led solutions that support commercial and brand objectives.
• Design and roll out print and physical assets including POS, window vinyls, signage, packaging, lookbooks and brand collateral.
• Manage multiple projects simultaneously, balancing priorities and meeting deadlines without compromising creative quality.
• Review, refine and optimise creative output based on performance insights, feedback and best practice.
• Stay current with emerging design trends, tools and formats across both digital and physical brand environments.
• Collaborate with external partners, including photographers, videographers, printers, creators and fabricators, to deliver best-in-class creative work.
• Ensure all creative output meets brand, legal, accessibility and production requirements.

Skills & Experience Required

• Proven experience in a Senior Graphic Designer role within a fashion, lifestyle, brand or marketing-led environment.
• Strong understanding of designing across both digital and print channels, with a portfolio demonstrating excellence in both.
• Experience creating assets across social, website, CRM, email, paid media and physical brand environments.
• Exceptional visual design skills, with a strong eye for typography, layout, colour, composition and visual storytelling.
• Ability to adapt creative style and execution to suit different audiences, platforms, formats and campaign objectives.
• Advanced proficiency in Adobe Creative Suite, with expert knowledge of industry-standard design tools.
• Strong video editing skills, with working knowledge of Adobe Premiere Pro and experience creating content for social and digital channels.
• Experience collaborating with external partners, including printers, fabricators, photographers, videographers and creators.
• Highly organised, with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Commercially and creatively minded, with the ability to interpret feedback, insights and performance data to strengthen creative output.
• Proactive, detail-oriented and self-motivated, with the confidence to work independently while contributing positively to a collaborative team culture.
• A passion for design, branding and culture, with a keen awareness of emerging trends, creative excellence and best practice.